Here you go: 5 steps to create the perfect T-shirt
Do you have plans to design a T-shirt for your clothing collection? Or would you rather have a T-shirt made by an external party? In both cases, the following five steps are a great starting point for a stylish, comfortable and sustainable design.
Are you designing a T-shirt for your own clothing collection? Or maybe you want to produce some jersey styles by an external party? One T-shirt is not the other. What appears to be a simple product is preceded by many steps and choices. These choices affect the final price, the moment of wear and who will wear your design. How do you make sure you make the right choices? Follow the five steps below as a starting point for a stylish, comfortable and sustainable design.
Let us make your T-shirt
You can have a T-shirt designed by an external party. Edberg Fashion provides support with every step that comes with creating a fashion collection. Beginning at idea development as far as delivery at your warehouse.
Step 1: The audience and the wearing moment
The first step in the creation of your own T-shirt is to determine the target group and when to wear the shirt. Map out who you want to sell the shirts to. Are these men, women, children, millennials, teens, or a combination of multiple groups? Try to empathize with their behavior and wishes. What are their hobbies, places of residence and goals? And how does your T-shirt match that picture? In other words: determine the wearing moment. Will it be an everyday, but trend-conscious T-shirt for a twenty-something? Or will it be a business-chic shirt for the career-oriented thirty-something? The clearer the persona, the easier the development of the shirt.
When starting your own clothing line, it is always recommended to write a detailed business plan. The persona is only part of the plan.
Step 2: The fabric
In clothing production, the choice of fabric is extremely important. Your decision depends on the end consumer and the moment of wear (both of which you should have determined in step 1). Edberg Fashion offers a wide range of fabrics: mainly natural blends with cotton, viscose, tencel and linen.
Which fabric should you choose for a T-shirt design? The following fabrics are generally popular for each target group or moment of wear:
- The younger target audience: a heavier, 100% cotton jersey.
- The traditional user: pima cotton (the softest and strongest cotton type) or mercerized cotton (treated cotton with a nice shine and silky appearance).
- The consumer with a focus on sustainability: GOTS-certified or 100% organic cotton.
- In high summer: a slub jersey, linen jersey or a light 100% cotton jersey.
Step 3: The fit
In the design process of a T-shirt, you will also consider the fit. Every gender and every target group often have a preference for a certain fit. But fashion also plays a major role here. For example, the younger target group more often opts for an oversized or cropped fit with a dropped shoulder. Someone looking for a more feminine, classic T-shirt will prefer a model with a fitted fit with a waist. The fit and the end consumer also influence the size range you want to offer. These choices determine the success of your T-shirt. Edberg Fashion can be your partner for guidance in this process. International developments in fashion, trends and retail are leading in our creative thinking.
Step 4: The finishes
It's all in the details. The finish makes the T-shirt unique. Special stitching, seam finishes and collar material make the difference between a basic tee and a premium tee. A high-quality finish is important to Edberg Fashion. In this way, we create beautiful, sustainable clothing that lasts longer!
Step 5: The branding
And finally, you want to show the outside world that this T-shirt is made by you. The branding is important. It is your personal stamp on your clothing collection. With this you add brand value to the product and you remain recognizable. Forms of branding on a T-shirt are prints, embroidery and personalized labels.
Designing a T-shirt asks for some creativity. The competition is fierce, the options are vast. At Edberg Fashion we can take this process off your hands. Together we create the T-shirt collection of your dreams!